story

Brooke Tyson, the brand, was born in 2006 when the creative young designer released her first collection ‘Folklore’ at NZFW. Devoted to playing dressups as a kid, and having spent her teenage years making outfits for herself and others, the idea to create her own label evolved quite naturally. Armed with a strong vision, Brooke built her business from the ground up.

The Brooke Tyson eclectic collections have captured influences from music, movies, art, ethnic and tribal cultures, and a love of travel. The look is a little bit folk and a little bit romantic; whimsical and mischievous, dramatic but unpretentious and feminine with a directional edge.

Celebrating Free spirits,  every one of Brooke’s garments is designed and made with love in New Zealand with incredible attention to detail. Many of the designs have intricate, handmade inserts and are hand finished in her studio. This allows Brooke to perfect each item in her range and stay true to her pure, creative vision: the cornerstone of her successful collections.

The label has also branched out into bridal/ceremonial wear and is taking the bridal industry by storm. www.brooketysonritual.com

Blaze your own trail x